Il FiorFiore

Il FiorFiore is a floral atelier in Asti, in the Monferrato hills, and it calls itself Sartoria Floreale — floral tailoring — because that is how the work is done: nothing comes from a catalogue, and every flower, plant and arrangement is cut to the wedding it is made for. Twelve years in the wedding industry and more than 550 weddings designed sit behind it, alongside three Elle Spose features and six wedding awards.

Every creation starts from something to tell — a story, an emotion, a way of looking at beauty — and the studio was named for the feeling of walking into a tailor's atelier rather than a flower shop. That attention shows in the details most people never notice. Their work has dressed Michelin-starred dining rooms across Piedmont, the opening dinner of Asti's Magico Paese di Natale and a reception for Pope Francis; from the Monferrato hills it travels to Liguria, Venice, Tuscany and the coast further south.