POP Florist

POP Florist is led by Victoria, working from bases in Rome and Bath, UK across Tuscany, Umbria, Lazio, Marche, Abruzzo and Campania. Her florals are bold, bright and contemporary, and her experience across the British, American and Italian markets makes her quick to read what international couples actually want. We love her for couples who want statement florals without sacrificing environmental sustainability in the process.

Sustainability isn't a footnote here: as a member of SlowFlowers Italy she works with seasonal stems of strictly Italian or European origin, and avoids foam, plastic and dyes. All of her flights are offset to uphold her environmentally minded ethos, and for each couple who choose POP Florist, a flower or plant is grown through a local flower farmer so that love can continue to grow roots in Italy long after the wedding day.